Thursday, August 6, 2009

Should I Offshore My Search Engine Optimization (SEO) and Web Design?

The question of off-shoring search engine optimization (seo) and web design projects is one I am faced with on just about every initial client consultation that I walk into. Many business owners are attracted by the promise of first page Google results for very cheap, almost "too good to be true" prices. Being a fan of tongue in cheek clich├ęs, I can tell you that if the prospect seems too good to be true, it probably is! That said, most business owners in desperate times are willing to take their chances on outsourcing their search engine optimization to overseas web design firms. There are many misconceptions with this practice and I do not think that the pros outweigh the cons. I'll touch on a few of them here.